The Real Future of Work is like a Shopping Mall
In an earlier writing I talked about how the days are gone when employees were looking for bosses and long term employment relationships and how prospective employees are looking for customers; and they favor the ones paying the highest price in relation to their perceived total personal value. “In this global war for talent, people have taken charge of their own careers and they manage their careers the way they want, focused on achieving their personal goals. Sort of their own brand managers, after all, Human Resource Directors failed for over fifty years to get to understand the top of Maslow’s pyramid—for all people, it is all about themselves!”
I also touched on how a large number of people will work from their homes and how converted garages will become home-offices and perhaps the layout of the family home of the future will be much different to what we have today. I also talked about how 24/7/365 broadband connections that will run trillions of megabytes of data all through our quiet and peaceful neighborhoods. “Mothers and Fathers will again have time to play with their children and not just exist to “keep up” with the Jones’ next door” (You can read all about that here: https://www.scribd.com/doc/58020437/An-Outlook-on-Work-People-Risk )
More recently, on this blog; I wrote about how Chief Executives must prepare their businesses for the Cyber Generation MMORPG- warriors and how they will not apply for jobs and will not become “slaves to your payroll”
These warriors are up-to-date with the latest developments in their field as they live in the real world and in the cyber world at the same time and they have a large network of connections, friends, advisors and partners in both. If you still want to do background checks and verify qualifications with an attitude of paying for “qualifications & experience” instead of “application, execution and value-added”; they will simply pass you by and move to the next opportunity--- which they would have already lined-up in their personal marketing strategy.
“People are now increasingly being found for jobs, versus having to find their next job,” Jon Bischke said 4 days ago in an article on Quartz and in the same article Jeff Zinser is quoted to have said: “To a good recruiter there is no difference between passive and active candidates" ( qz.com/242663/a-new-tool-tells-companies-when-theyre-about-to-lose-their-best-people/ )
Back to the mall idea…
So, the future of work is like owning a shopping mall, you are the manager and marketer of Your Own Brand. You will have one, preferably two anchor tenants; the ones who pay the bills, and then you will be in the open market for the rest. You’ll be opening and closing the outlets as the market rolls on; to those who need a coffee shop, you will give a coffee shop and to those who need a bank, you will give a bank, or at least be able to find a bank in your network and collect some commission during the referral and introduction process. Sometimes you will close some areas for renovations and improvements.
People will focus on their key skills and develop an income stream for a steady income by applying those key skills in the businesses of their “anchor tenants” adding value and building sustainable competitive advantage as without that, your mall will close down and go to the corporate grave-yard.
The rest of your time you will spend on helping other smaller outlets to do business, riding the ebb-and-flow of the market to make sure your mall stays in business.
So, if your shopping mall has some really good anchor tenants and an attractive, well-kept building in the right business neighborhood and you have a good marketing strategy; the smaller outlets will queue up at your door for space in your mall.
Keep in mind that building a mall is very hard work, it will require some capital and good risk management skills as it is very different from “just renting a shop”
"The butterfly can just look back, Flap those wings and say, oh, yeah; I never have to be a worm again" Sara Groves, Like a Skin (Listen here: https://www.youtube.com/watch?v=84w8W4E9G2U )
Post a Comment
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
- The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.